The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences.

Oracle Corporation is US-based (Internet Software & Services) founded in 1977 and has 137000 employees with an estimated annual revenue of $10B+. Eloqua is located in Redwood City, California United States.

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