Marketing tools by category

Account-based marketing (90)

1. Activecampaign
2. Eventbrite
3. Algolia

Advocacy, Loyalty & Referrals (163)

1. Sendoso
2. Influitive
3. Dynamic Signal

Affiliate Marketing & Management (63)

1. Evoleads
2. CAKE
3. Impactradius

Agile & Lean Management (68)

1. Process Street
2. Pivotaltracker

Application Up Time Monitoring (5)

1. Pingdom
2. Uptime Robot

Audience/Marketing Data & Data Enhancement (174)

1. Segment
2. SimilarWeb.com
3. Zoominfo

Authoring Tools (1)

Backup Software (6)

Budgeting & Finance (26)

Business analytics (1)

1. Prospecta

Business Incorporation (3)

1. Zoho

Business/Customer Intelligence & Data Science (201)

1. Clearbit
2. Looker
3. Burning Glass Technologies

Cable TV, Internet, Phone (3)

Call Analytics & Management (87)

Channel, Partner & Local Marketing (27)

Cloud storage (1)

1. Dropbox

CMS & Web Experience Management (186)

1. WordPress.org
2. Drupal.org
3. WordPress.com

Collaboration (116)

1. Slack
2. Gsuite google
3. Atlassian Confluence

Community & Reviews (113)

1. Trustpilot
2. MarTechGuru
3. Shopper Approved

Content Marketing (196)

1. Grammarly
2. AddThis
3. Medium

CRM (214)

1. Zoho CRM
2. Hubspot CRM
3. nocrm.io

Customer Data Platform (29)

1. Tealium
2. mParticle
3. Simondata

Customer Experience, Service & Success (256)

1. Intercom
2. Zendesk
3. ConvertFox

DAM & MRM (137)

1. Microsoft Word
2. iStockPhoto.com
3. Bynder

Dashboards & Data Visualization (118)

1. Tableau Software
2. Cumul.io
3. Control | Stripe, PayPal, Square, and iTunes Connect Analytics & Alerts

Data Visualization (2)

1. Lucidchart
2. Dbdesigner

Digital Signage (2)

1. Appspace
2. Screencloud

Display & Programmatic Advertising (352)

1. Demandbase
2. Apple
3. Adroll

DMP (23)

1. Amazon RedShift

Documentation (3)

1. Filestack

Domain Name Registrar (8)

1. GoDaddy
2. Namecheap
3. Google Domains

Ecommerce Marketing (187)

1. Cabinetm
2. GoDataFeed
3. Wisepops

Ecommerce Platforms & Carts (169)

1. Magento
2. Shopify
3. 250ok

Email Delivery (3)

1. SendGrid

Email Marketing (143)

1. MailChimp
2. Google Gmail
3. Customer.io

Emergency Notification (6)

1. Rave Mobile Safety

Events, Meetings & Webinars (184)

1. Zoom Video
2. ON24
3. Cvent

Finance (6)

1. Quickbooks
2. Xero Accounting Software
3. Expensify

Governance, Compliance and Privacy (43)

1. Icapture
2. OneTrust
3. Firemon

HelpDesk (2)

1. Cherwell
2. Support Hero

Higher Education Management (1)

1. Campuslabs

Human Resources (8)

1. Zoho People
2. Adp
3. Justworks

Influencers (90)

1. Klear
2. Taggermedia
3. Traackr

Interactive Content (157)

1. Surveymonkey
2. Ioninteractive
3. LookBookHQ

iPaaS, Cloud/Data Integration & Tag Management (99)

1. Ifttt
2. Snowflake
3. Automatoninc

Learning Management System (1)

1. Blackboard

Legal (4)

Live Chat & Chatbots (142)

1. Drift
2. Qualtrics
3. Headway

Maps (3)

1. Google Maps
2. CampusBird

Marketing Analytics, Performance & Attribution (113)

1. Fullstory
2. Google Data Studio
3. Agencyanalytics

Marketing Automation & Campaign/Lead Management (263)

1. Salesforce.com
2. Hubspot
3. Marketo.com

Membership platforms (2)

1. Patreon

Mobile & Web Analytics (135)

1. Google Analytics
2. Google Tag Manager
3. Hotjar

Mobile Apps (79)

1. Modo Labs

Mobile Marketing (354)

1. Twitter Marketing
2. Canva
3. Kapost

Native/Content Advertising (80)

1. Facebook Ads
2. LinkedIn Ads
3. Google Ads

Online Sports Information (2)

1. PrestoSports

Optimization, Personalization & Testing (200)

1. Google Optimize
2. Optimizely
3. Unbounce

Password Manager (4)

1. Lastpass
2. Keeper® Password

Payment (8)

1. Stripe
2. Paypal

PR (59)

1. Meltwater
2. Muckrack
3. AirPR

Predictive Analytics (15)

1. 6sense
2. Getsentiment
3. NICE Systems

Print (34)

1. Pfl

Product Management (24)

1. Jira
2. Wrike

Projects & Workflow (130)

1. Asana
2. Basecamp
3. Products office

Recruitment (3)

1. Zoho Recruit

Remote Talent (2)

1. Upwork

Reputation Marketing (2)

1. Cision
2. Meritpages

Retail, Proximity & IoT Marketing (100)

Sales Automation, Enablement & Intelligence (423)

1. Outreach
2. Close.io
3. DocuSign

Scheduling (4)

1. Calendly
2. Acuityscheduling

Search & Social Advertising (194)

1. Google Search
2. Quora
3. Microsoft

SEO (142)

1. Yoast
2. Semrush
3. Ahrefs

Social Media (6)

1. Facebook
2. Linkedin
3. Twitter

Social Media Marketing & Monitoring (325)

1. Sproutsocial
2. Buffer
3. Hootsuite

Student Information System (1)

Talent Management (81)

1. Bamboohr
2. Workday
3. Greenhouse

Task Automation (2)

1. Zapier
2. Automate.io

Time Tracking (2)

1. Getharvest
2. Pastel.io

User notification (1)

1. Beamer

Vendor Analysis (55)

1. Trello
2. G2 Crowd
3. Product Hunt

Video Advertising (59)

1. Observepoint
2. Roku

Video Marketing (72)

1. Vimeo
2. Wistia
3. Vidyard

Web Accessibility (1)

1. Siteimprove

Web Design (12)

1. Adobe Creative Cloud
2. Sketch
3. Dribbble

Web Development (30)

1. Apache
2. Bootstrap
3. Varnish

Website builder (3)

1. Wix.com
2. Squarespace
3. Weblium